What is balloon printing?
Balloon printing is quite simply the process of putting some kind of image onto the surface of a balloon. Balloon imprinting businesses have been around for a long time, but modern printing techniques and new equipment are helping to increase the scope of what kind of balloons can be printed on, and what logos may be applied.
Balloons can have multi-coloured designs printed onto their surfaces, and this can be increased by using clever designs and utilising the colour of the balloon itself. It is likewise possible to print onto both sides of a balloon, so no matter where folks are standing in relation to the balloon they ought to be able to see the printed images.
This post hopes to highlight just a few of the possible uses of personalised, branded balloons.
Advantages
Balloons are fantastic because they are not an overly pricey thing to get hold of. Even the more elaborate balloons do not have to cost the Earth, and when you do a comparison of prices with many of the alternate options you can easily see the financial benefits of printed balloons.
One of the most exciting things about using printed balloons at any type of event is the great flexibility they offer. Today’s balloon technology allows such a broad range of shapes, sizes and shades that you can really let your imaginationrun wild and allow your creative side to take over.
This flexibility gets even greater when you start using balloons collectively to create balloon strings or sculptures. You can combine different coloured balloons to good effect and create bold designs, or use different shapes and sizes of balloons to create eye-catching exhibits. The possibilities are not quite endless, but they are very numerous nonetheless.
Another great benefit of utilizing balloons is that they are incredibly lightweight. This makes them extremely easy to move about and to sculpt into various shapes. You will not need to employ moving men or forklift trucks to get them to where you would like them to be! The other great advantage is that if you are going to fill them on site, many hundreds of balloons will fit into a handbag.
The flexibility of balloon designs shows that custom printed balloons can be used in a number of different marketing needs.
For social events
Having a set of your own, customised, printed balloons for a social gathering always adds an extra factor of fun and interest to what you are doing. Whether the function you are attending is a reasonably formal affair, such as a grand dinner party, or a quite informal occasion, such as a stag or hen party, you will find that printed balloons can really make the night stand out.
Wedding parties
Wedding parties are the perfect occasion for usingprinted balloons to spruce up your location. They are both formal and informal events at the same moment, with a serious intent but also a focus on having fun and savoring the day.
During the wedding meal, photo-taking or any other official announcements, you can use some smart balloons printed to complement your surroundings. Then when the partyreally starts you can have a selection of fun balloons having a personalised wedding message. Or how about balloons personalised with either the bride or grooms picture to show which side of the family you are on?
Stag & hen nights
Stag and hen parties are usually fun occasions, and more often than not they will involve some form of dressing up or adornment. So why not make use of printed balloons as a way of “jazzing up” your night and truly making your party stand out from the masses.
L-plate balloons. One of the most recognisable components of a hen party is the bride to be donning driving L-plates on their clothing. It is a time honored touch that always makes the lucky lady stand out from her group of hens. But there is no reason to limit yourself to decorating outfits. Why not print an L-plate on a good sized balloon and attach it to the bride to be.
Nickname balloons. Groups of males out on stag nights will frequently have their photos and nicknames used by their good friends printed onto a t-shirt or top. But again, why stop at the outfits? You can print faces, nicknames, or just about any other humorous facts onto personalised balloons and hand them out to members of your stag party.
Decorating functions
Branded balloons at events do not have to be highly conspicuous or gaudy. In fact, you will find that there are several ways that you can organise printed balloons to create very stylish effects. At many formal functions, such as award ceremonies or grand birthday parties, balloons can become an interesting piece of furniture rather than an outlandish assertion.
The fantastic flexibility that comes with employing balloons at events means that they can be both promotional and ornamental. You could use a printed pattern on the balloons and then gather lots of them together to give the sense of dynamic wallpaper! On the other hand you could use the surface area of the balloons to print your corporate branding or a message you want to get across to your guests. This way, your balloons can accomplish different tasks depending on how far away the viewer is.
To make your balloons really soar over everybody use helium gas cylinders to fill large numbers of plain or printed balloons.
For corporate events
Although many of us relate memories of balloons with birthday parties when we were youngsters, printed balloons can also be used in a more adult environment. The use of printed balloons can actually be very advantageous in the commercial world. While they are not an obvious choice, there are innovative ways to use balloons for corporate purposes.
Exhibitions
Any person who has had a stand at a corporate exhibition will know just how much competition there is for space and just how hard everyone attempts to bring potential customers in their direction. If you employ the standard methods of marketing to your exhibition display you will find that you need to spend plenty of time, and often lots of money, to really stand out.
Advertising potential
If you are using helium filled balloons to help advertise your organisationthen you will be immediately at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the right amount of string attached to the balloon you will be positioning your corporate identity in a space over and above the reach of regular advertising. If your competitors are not doing the same, you will have that room to yourself.
Just like printing your logo or company message onto carrier bags or other packaging, printing onto balloons offers a mobile marketing space that you do not have to transport around yourself. Each and every time you give out a printed balloon to a visitor at the exhibition, you are effectively giving out a promotional piece for your organisation that will be movingaround. Wherever that individual goes, your company branding will go too.
Yet another great advantage of using printed balloons as a corporate advertising tool is the price tag. No matter what condition the economy may be in, firms are continually looking for the most cost-effective ways to promote themselves, and printed balloons are certainly one of these techniques. For a relativelylow fee you can get hold of a good range of balloons, all printed with your bespoke message.
It is important to note that employing a 100 percent balloon-based treatment as your marketing plan won’t always bring the results you are looking for. It is a great deal better to use printed balloons as a single part of your advertising campaign.
If you are in the Buckinghamshire region you might see balloons from B-Loony Chesham at parties and adorning members of a stag or hen group.
Balloon printing options
There are two main kinds of balloon that can be printed on; latex balloons and foil balloons.
Latex balloons are the most typical type of balloon. They are the teardrop shaped balloons that are slightly rubbery in texture. They now come in a broad range of colour options, and you can even get balloons that are semi-transparent or have a metallic surface finish.
Foil balloons are actually made from mylar, and rather than being formed of one solitary piece of material they are more commonly made by sealing two individual pieces together. This hemming procedure allows for a vast range of different designs, including stars and hearts.
The environmental impact
Balloons are a consumable product, and as such people are often concerned about the effect they have upon the environment. The good news is that balloons are in fact quite an eco friendly solution and using them will not have a harmful effect on the planet.
Latex balloons are made of a material called natural rubber latex (NRL) which is collected from trees in tropical regions. The trees are merely tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to stop rainforest deforestation.
They are also biodegradable and can even be used on the compost heap! Latex balloons will decay at different speeds depending on the conditions they are left in, though testing has shown that they will usually decompose entirely within 6 months. This is the same period of time as oak leaves need to decompose.
Get your own printed balloons
Hopefully this article will have pointed out a few of the situations that printed balloons are well suited to, and perhaps you are already thinking about an upcoming event where balloons would make a great party piece. Whether it is a personal or work-based event, they are certainly worth considering.
If you would like to find out more about obtaining your own customised printed balloons, there are many companies that are now offering balloon printing as a service. By searching on-line you will be able to find a balloon printing company that can help you out. Once you have witnessed how well balloons help to set off your party you will want to make use of them over and over!